Can you tell who? Neither can we.
This campaign shows that homelessness is often invisible, and much closer to home than we think.
100 portraits, some of them of people who are or have been homeless.
Behind every label is a person
In spring 2023 we reached a special milestone: 100 people helped. To mark the moment, and to break the stigma around homelessness, we created a campaign together with Museum of Humanity.
On 8 May 2023, Ruben Timman and the Museum of Humanity team photographed one hundred people in the garden of the Diaconie in Amsterdam. Some of them were homeless at the time. Others had never experienced homelessness at all.
Spread the message
Help break the stigma. Download a poster to hang up, or a social media version to post on Instagram, LinkedIn or anywhere else.
Turn empathy into impact
Seeing the person behind the label is the first step. Becoming a hotel partner, or donating, is the next.