A difference in a real life
You give someone a safe, dignified place to recover, and that feels good for everyone involved.
For hotels
Turn empty rooms into someone’s turning point
As a hotel partner you make one or more rooms structurally available to people who are temporarily without a home. It asks almost nothing extra of your team, and it gives a person back their footing in life.
Why hotels join
What hoteliers tell us
- A positive influence on staff and employer branding
- Tangible, visible impact on a real person’s life
- The uniqueness of the programme
- A small team with short lines of communication
- The intrinsic motivation of the general manager to do good
- A ready-made way to give substance to Corporate Social Responsibility
From research by students of Hotel Management School Maastricht (2024).
What you get back
Real impact, recognised and shared
Engaged staff & employer branding
Teams consistently report pride and meaning in taking part, with no extra workload.
A ready-made CSR story
A turnkey way to fill in your CSR policy and share it with staff and guests.
Press attention
In collaboration with our partner and B-Corp certified PR agency Blyde.
Global goals
Every room counts towards four global goals
Opening your doors is a concrete, reportable contribution to four UN Sustainable Development Goals. The recognisable goals your team and guests already know.
How it works for your hotel
Low effort, by design
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You decide the rooms
You make one or more rooms available, typically for at least three months per participant.
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Participants pay €450 per month
Participants contribute €450/month themselves, paid from their increased benefit once they have a residential address. We discuss exceptions together.
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Cleaning is arranged
Because €450 rarely covers cleaning costs, we usually agree a weekly cleaning moment.
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Guidance is handled by partners
Local care partners select, place and support participants. It does not land on your front desk.
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Guests can’t tell
Hotels tell us participants are indistinguishable from regular guests, which is good for everyone.
They already make it possible
A growing community of hotels
“Why do we believe in contributing to a better world with our hotel? Because we have the opportunity to. Be a source for good.”
Jos van HunenLore Group · former GM Kimpton De Witt
Good to know
Questions hoteliers ask
Who are the participants we can expect?
People who are temporarily without a home through divorce, job loss or illness, and who now live partly on the street or with acquaintances. They have no mental-health or addiction issues.
How long does a participant stay?
Usually within three months, with a runway to six. A participant leaves as soon as they can move on to a home. We ask hotels to open rooms for at least three months per participant, based on the critical-time-intervention principle.
Does it create extra work for us?
No. Selection, placement and guidance are handled by local care partners. Participants mix in with your regular guests.
What does it cost us?
Participants pay €450/month themselves. Since that rarely covers cleaning, we usually agree a weekly cleaning moment. We tailor the arrangement with each hotel.
For hotels
Could your hotel open a room?
Tell us about your hotel and we will walk you through every step. No obligations, just a conversation.